Russians and Chinese are big on
but can you
imagine Campbellís borscht?
CHICAGO (Reuters) -- Campbell Soup is gearing up
to test market its soup in Russia and China as the world's largest soup maker
looks to tap into markets with hundreds of millions more
"These are the two biggest
soup markets in the world," Douglas Conant, president and chief executive of
in an interview. "There's a huge opportunity there. And we're the most
well-equipped competitor to take advantage of it."
Campbell plans to begin the tests in
fiscal year 2008, which begins at the end of July, Conant
Conant would not discuss
details of the test or say which soup products the company would sell in those
Campbell's has been in
Russia for two years and
China for three, studying the market
and putting infrastructure in place, Conant said. The company is also spending
on sales and marketing initiatives ahead of the tests, he said. He did not say
how much the company has spent to enter those markets.